Trademark
-
Trademark filings for model names usually present a mystery. What a carmaker is planning when it registers a specific name can be hard to impossible to ascertain. And so it is with the case of "Prius Prime," a new model name that may expand Toyota's line of Prius hybrids at some point in the future. DON'T MISS: Is This The Next Toyota Prius Hybrid Captured On Video? Or not. As noted on the Kaizen Factor blog, on March 26 of this year, Toyota registered the trademark "Prius Prime" for “automobiles and structural parts thereof," under serial number 86577082. Author Joaquin Ruhi offers...
-
Chevy Bolt EV Trademark To Be Shared With Yamaha After U.S. Patent Office Suspension: UPDATEThe U.S. Patent and Trademark Office has suspended GM's application for the Chevrolet Bolt trademark.
Stephen Edelstein -
Ford 'EcoBeast' Trademark: The Performance Side Of Green?
Ford applies for a trademark on the "EcoBeast" name, and obvious offshoot of its efficient EcoBoost line.
Stephen Edelstein -
Chevrolet CrossVolt Trademark Renewed: AWD Electric Car In Chevy's Future?
All-wheel drive is an increasingly popular option among buyers in virtually all segments of the automotive market, partly driven by surging sales of small crossover utility vehicles. But is Chevrolet developing an all-wheel-drive version of the new 2016 Chevy Volt range-extended electric car it'll...
John Voelcker -
Is Jaguar Perhaps Planning An Electric Sports Car? 'EV-Type' Trademark Teases Us With Possibilities
Jaguar trademarks the name "EV-Type" in the U.S. and Europe.
Stephen Edelstein -
Tesla Resolves Chinese Trademark Fight 'Completely, Amicably'
Is this the end of Tesla's Chinese trademark battle?
Stephen Edelstein -
With Tesla having announced the price of its Model S electric car in China yesterday, one question remained unanswered: What name would the cars actually be sold under? As of this week, the company can now legally use the brand name "Tesla" on its cars--which it had not previously been able to do. MORE: Tesla & China: Priced At $121,000, Country Could Be Biggest Market, Musk Says According to a Reuters article today, the company won the rights to its trademark in a Chinese court. The Tesla name had been trademarked back in 2006 by a local businessman, Zhan Baosheng, before its first...
-
Who Will Own Model E Trademark: Tesla, Or Ford?
Perhaps the auto world is Wonderland--for, as Alice famously said, it gets curiouser and curiouser. The latest oddity is a report last Sunday from the enthusiast site Ford Authority that Ford Motor Company has filed for a trademark on "Model E." It's odd because reports last summer indicated that...
John Voelcker -
Will Tesla Trademark Tangle Delay Electric Car's China Launch?
With its Model S on sale in the U.S. for more than a year now, and the first European delivery in Norway this month, Tesla is turning its attention to China. The company has already built a showroom in Beijing's Parkview Green Fangcaodi mall, says Reuters, but it sits boarded up without the...
John Voelcker -
Will Buick Launch A Volt Version Called Electra?
Sometimes online news sites can build complete stories--almost entirely hypothetical--around a single factoid. This is one of those stories. The factoid is that General Motors registered its intent to use the name Electra on a product in the category of "Motor land vehicles, namely, automobiles...
John Voelcker
