Toyota News

Only one Toyota Prius, the new 2010 Prius will be sold throughout Europe, the outgoing model will no longer be available there. Toyota has made a decision and the decision is exactly the same one they made for the U.S.  The will only export the new 2010 Prius and will not sell it side by side with...

Is a Toyota RAV4 hybrid in the works? Probably, yes, at least in China. According to Koei Saga, Toyota's Managing Officer of Hybrid System Development, "Toyota needs to accelerate the 2020 goal to hybridize all the Toyota models." He also said that, quite specifically, Toyota plans to bring the...

We'd hoped for just a little more news when the PriusChat faithful got a chance to ask questions of Prius Product Manager Doug Coleman

A Green Test Drive for a Green Day

With a new base model of the 2010 Prius for just $21,750, Toyota isn't ceding any ground to Honda

At 9, young Luc expects every car to be green (unless it's a sports car) and has definite opinions on what he likes and what he doesn't

Disappointingly, the battery pack in the 2010 Toyota Prius is almost identical to the one in its predecesors--but we don't expect that to be the case forever.

Smaller, lighter, more powerful electric motor/generators and a larger gas engine give the 2010 Toyota Prius better performance AND better mileage

Drivers of the new 2010 Toyota Prius see most information at the base of the windshield, which improves safety

Green Ribbons Aren't the Only Green Things at the 2009 Denver Auto Show

It may look the same, but every facet of the 2010 Toyota Prius shape has been improved, all toward lowering air drag to improve mileage

Debuting nearly nine years ago, the Toyota Prius took front stage on the hybrid scene.  Sales quickly outpaced predictions, but Toyota was in a way still disappointed.  Research determined that most Prius buyers bought the car as a second car.  Most buyers used the Prius for travelling to and...

No surprise here, this month's most popular blog posts--both real and satirical--were mostly about the upcoming 2010 Prius

Responsible for more than 2,000 engineers, the chief engineer for the 2010 Toyota Prius mulled over problems on long rural drives

Toyota's New Hybrid Makes an Impact

There's a lot to love on the new 2010 Toyota Prius; here are our favorite things

They're less confusing than they used to be, but you'll still have to put some thought into how you want to equip your 2010 Toyota Prius

We couldn't list all the new features of the 2010 Toyota Prius, but here are the high points

Our list of five FAQs offers answers to many common queries about the 2010 Toyota Prius

Reviewers agree that 70 miles per gallon is easily achieveable in the new 2010 Toyota Prius