Acura on Thursday unveiled a striking SUV concept that previews the next electric vehicle it has in the pipeline.
The new Performance EV concept was unveiled at 2024 Monterey Car Week currently underway in California, and previews a vehicle due to enter production in late 2025 at parent company Honda's sprawling Marysville Auto Plant in Ohio.
The batteries will also be sourced from the site which is being revamped for EV production. Honda already refers to the site as the Honda EV Hub.
Acura's Performance EV concept is a fastback crossover whose striking lines will likely be toned down for production. However, many of the design themes will make their way onto future Acuras, the brand's chief creative officer, Dave Marek, said in a statement.
![Acura Performance EV concept Acura Performance EV concept](https://images.hgmsites.net/lrg/acura-performance-ev-concept_100939235_l.webp)
Acura Performance EV concept
The concept's technology will also make it into more Acuras, as well as many Hondas and likely even models from the new Afeela brand established between Honda and Sony. Underpinning the concept is a dedicated EV platform developed in-house by Honda and targeted to deliver 300 or more miles of range as measured by the EPA.
The platform is unrelated to General Motors' Ultium EV platform and battery technology, used by the current Acura ZDX and Honda Prologue. The platform will feature an electric and electronic (E&E) architecture that will utilize Honda’s own vehicle operating system and in-vehicle software, including a new generation of user interface and digital services, the automaker has previously said.
The first Honda vehicle to ride on the platform is expected to be a member of the 0 Series family of EVs announced in January at 2024 CES. The first 0 Series EV has been confirmed by Honda to be a U.S.-built model starting sales in 2026, and possibly inspired by the Saloon that Honda presented when announcing the 0 Series.